How to EFFECTIVELY sell orthopedic shoes?

Tips and recommendations

You have diversified the assortment of your store with high-quality orthopedic shoes 4Rest-Orto – and what's next? How to sell special-purpose shoes correctly, so as not to be limited to just a deal, but to really pick up what the client needs specifically here and now, based on his problem?

Orthopedic shoes are a special product, it's not enough just to show them on the shelf and leave the buyer alone with a difficult choice. To successfully sell such shoes, you need to really want to help the buyer, meet him halfway, explain incomprehensible moments, explain nuances, even try on his problem somewhere, if you want.

Of course, for this you will have to improve, study the issue in more detail, so that the knowledge of the product goes beyond the statement "here are all orthopedic shoes, choose!". The position of a seller in stores is not called a "sales consultant" for nothing - before selling, he is obliged to really advise the client, without leaving any of his questions unanswered.

Suppose a certain mom came to buy orthopedic shoes. And so she liked one model! Making a short way from the rack to the cash register, she had already drawn herself a bright picturesque picture of her daughter walking along a sun-drenched park path in a brand-new pair of shoes of a beautiful lilac color. However, looking at the selected pair, the seller immediately sees a discrepancy. These boots are designed to correct varus deformation. And the girl to whom this pair is intended has flat feet, and she should not take these shoes in any case! There are nuances here – Thomas's heel for varus and flat feet differs radically in shape. An experienced and knowledgeable seller should understand this difference and be sure to tell the buyer about it. And there are a lot of such examples: the presence or absence of a supinator, a special form of an insole or a sole bed…

In order to understand these issues well, you may have to read additional literature, watch videos, and learn from someone else's experience in selling special shoes.

Difficult? Probably, yes. But after all, the more you invest moral costs, the more generous the material return will be. You see, unfortunately, the treatment of orthopedic deformities is a rather long process. And while the child will be correcting the pathology, he will need more than one pair of shoes – after all, children's feet tend to grow, and grow quite quickly. If your parents are served competently and efficiently in your store, they will come to you again and again – in the spring – for orthopedic sneakers and shoes, in the summer they will need orthopedic sandals, in winter, in addition to shoes, there will be a need to buy special orthopedic slippers. Moreover, they will advise their friends to buy children's orthopedic shoes from you. Because the seller is competent. Because I got into the problem as thoroughly as the parents themselves. Because there is a lot of choice. Because the shoes are really good.

In addition, we should not forget about synergy – if, of course, you can apply this word in our field :) Synergy is the summing effect of the interaction of two or more components. And since treatment in orthopedics is usually a complex process, and requires not only wearing orthopedic shoes, but also performing gymnastic exercises, massage, etc., then simultaneously with the purchase of shoes, it is quite appropriate to recommend buying a massage mat for feet. Moreover, the use of such a mat will definitely have a positive effect on both the quality of treatment and its duration. You know, our company sells a massage mat with every fifth pair – believe me, you will be able to achieve an identical result in your store (chain of stores).

We are always ready to meet you halfway – just be open to the information that we are ready to share with you, and be interested in everything that could be useful to your customers.

Ask them what could be improved in the shoes themselves, establish feedback with them to know if they are happy with everything, how comfortable the new shoes are, when to wait for them for a new pair and for which one specifically :)

For our part, we would like to know what probably does not suit your customers in the purchased shoes, what could be improved, what to add and what to give up. What to pay attention to when preparing the delivery for the next season, which shoes are more in demand, which are less – and why (which buyers will tell you about through feedback).

Let's cooperate with the mind, feeling and in complete harmony!